Skip to content 
It’s Easy to Have
a Healthy Smile
01
appointment
02
treatment
03
get started
What Sets Us Apart
From advanced technology to personalized care, we go above and beyond to create an exceptional dental and orthodontic experience for the entire family.
Serving Since
1998
Serving You & Your Family
Dr. Scott Watterson brings more than 25 years of experience, advanced training, and a passion for transforming smiles.
Dr. Scott A. Watterson
Get to know the caring professional behind the smiles we create every day.
- Serving the Community Since 1998
- Advanced Training in Several Specialties
Explore Our Treatments
Your smile is unique, and so is your treatment plan — designed with your needs in mind.
Orthodontics
We create straight, healthy smiles with braces, Invisalign, and personalized orthodontic solutions for all ages.
Cosmetic Dentistry
Transform your smile with treatments like veneers, whitening, and Trial Smiles, designed to enhance your confidence and appearance.
sedation Dentistry
Relax and feel at ease during your dental visits with safe and effective sedation options tailored to your needs.
general Dentistry
From routine cleanings to restorative care, we provide comprehensive dental services to keep your smile healthy and bright.
Connect With us
@wattersonFamilyDentistry
Stay in the loop by following us for tips, updates, patient testimonials, and more!
Want repeat patients?
It’s not your scanner. It’s how you make them feel.
One of the most powerful marketing insights came from Dr. Sonick in a Johnny coat on a gurney for his colonoscopy:
"They treated me like a human being. That’s why I go back."
🧠 This is patient psychology 101:
When people feel seen, safe, and heard, they trust.
When they don’t? They don’t come back ... no matter how “advanced” your tech is.
📍 It’s not just about what you do. It’s how you make them feel while you do it.
✅ Greet them warmly
✅ Review their history like it matters
✅ Connect before you consult
Clinical excellence is expected.
Emotional comfort is the differentiator.
Watch the full episode with Dr. Michael Sonick and HIP Co-Founder Luke Infinger (link in profile).
I learned this from a priest: Never give more than 3 points.
Why? Because when you overload people, they shut down. The same thing happens in your marketing.
If your ad is packed with features, awards, tech specs, and credentials...
They’re not impressed—they’re overwhelmed.
📉 Too much info = no decision.
📈 Simple, emotional messages = conversions.
2025 patients don’t want more data. They want clarity. They want to feel seen. And they’ll scroll right past anything that doesn’t hit in the first 8 seconds.
Here’s how to cut through (in just 3 points): 😉
1️⃣ Lead with emotion, not logic.
2️⃣ Make one point that matters.
3️⃣ Hit the pain they feel or the outcome they crave.
Because “Remember when you could eat anything?” beats “We offer full-arch implants” every time.
Stop chasing gimmicks.Start speaking human.
Watch the full episode (link in profile).
People don’t remember procedures ... they remember people.
And stories? They’re the shortcut to trust.
In today’s AI-saturated world, people aren’t craving more tech ... they’re craving human connection more than ever before.
🧠 Stats don’t sell.
📈 Credentials don’t convert.
❤️ Stories do.
Don’t have your own story? No problem.
Say: “You remind me of a patient we helped two years ago…”
Then tell their transformation: pain, fear, outcome. No names. No oversharing. Just human truth.
Because when patients hear their own fear reflected in someone else’s journey, they lean in.
💬 Lead with real people.
🎯 Sell with emotion.
✨ Build trust through transformation.
Connection wins. Every time.
Watch the full episode with Dr. Michael Sonick and HIP Co-Founder Luke Infinger (link in profile).
Confused patients don’t convert.
They back out. They ghost.
Or, they come once and don`t want to come back.
Why? Because too much info kills trust.
People don’t want a lecture. They want connection.
In this episode, Dr. Michael Sonick and HIP Co-Founder Luke Infinger break it down:
💬 Clinical jargon = instant disconnect.
🧠 Simplicity = confidence.
❤️ Clarity = trust.
Dr. Sonick, one of the best marketers in dentistry, puts it perfectly:
“I’ve dumbed things down so much, I don’t even know anything anymore.”
And it works. Because it feels safe ... and human.
👉 Stop overwhelming.
👉 Start relating.
👉 Speak in their words, not your credentials.
They don’t want to understand your scanner.
They want to know if you understand them.
Watch the full episode (link in profile).
Stop chasing tactics. Start understanding psychology.
You can find a billion marketing companies to push buttons. You can`t find many who understand what makes people buy.
The reality: Your patients have shorter attention spans than goldfish. Eight seconds before they scroll away.
Most practices flood ads with specs and features. CBCT scanners, awards, credentials. But patients think about comfort and trust first.
Which works better?
❌ "We offer full arch implant restoration services"
✅ "Remember when you could eat anything?"
The emotional version cuts through noise every time.
The revenue leaks costing you $500K+ annually:
• Missed calls: 30-38% of incoming calls
• Speed-to-lead: Qualification drops 30% to 12% in 60 seconds
• Dormant treatment plans sitting in your software
Going from tactical to strategic is the biggest single performance enhancement you can make. It`s the difference between working at 30% capacity and hitting your full potential.
This new GrowDental podcast episode breaks down the complete psychology-first system (link in profile).
𝗪𝗮𝗻𝘁 𝘁𝗼 𝗯𝗹𝗼𝘄 𝗮 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁’𝘀 𝗺𝗶𝗻𝗱? 𝗟𝗼𝗼𝗸 𝘁𝗵𝗲𝗺 𝘂𝗽 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝘄𝗮𝗹𝗸 𝗶𝗻.
Most people (probably 9.8 out of 10) have social media.
And their profiles? They’re gold.
✅ 𝗔 𝗾𝘂𝗶𝗰𝗸 𝘀𝗰𝗿𝗼𝗹𝗹 𝘀𝗵𝗼𝘄𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗹𝗼𝘃𝗲.
✅ 𝗗𝗼 𝘁𝗵𝗲𝘆 𝗹𝗼𝘃𝗲 𝗮 𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗯𝗮𝗻𝗱?
✅ 𝗔𝗻 𝗢𝗞𝗖 𝗧𝗵𝘂𝗻𝗱𝗲𝗿 𝗳𝗮𝗻?
✅ 𝗜𝗻𝘁𝗼 𝗠𝗮𝗿𝘃𝗲𝗹, 𝗺𝗮𝘁𝗰𝗵𝗮, 𝗼𝗿 𝗠𝗶𝗻𝗲𝗰𝗿𝗮𝗳𝘁?
Use that info to connect. It says: We see you. You matter. We’re not like the others.
Imagine walking into a new office and someone says, “Hey Bryce, how was that concert at Red Rocks?” Suddenly it feels less like an appointment and more like a relationship.
📌 𝗤𝘂𝗶𝗰𝗸 𝘄𝗶𝗻: 𝗦𝘁𝗮𝗿𝘁 𝘁𝗼𝗱𝗮𝘆. 𝗟𝗼𝗼𝗸 𝘂𝗽 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗻𝗼𝘁𝗲 𝟭 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗱𝗲𝘁𝗮𝗶𝗹 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗵𝗮𝗿𝘁.
This is how you build a practice they feel—not just visit.
Watch the entire episode to wow with hospitality that hits different (link in profile).
𝗗𝗼𝗻’𝘁 𝗰𝗼𝗽𝘆 𝘁𝗵𝗲 𝗼𝗿𝘁𝗵𝗼 𝗻𝗲𝘅𝘁 𝗱𝗼𝗼𝗿. 𝗗𝗼 𝘄𝗵𝗮𝘁’𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗼 𝘆𝗼𝘂. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝗶𝗰𝗸𝘀.
Zach still keeps a handwritten note from two years ago.
Why? Because it meant something. It took time. It felt real.
📝 𝗛𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗻𝗼𝘁𝗲𝘀 𝗮𝗿𝗲 𝗿𝗮𝗿𝗲.
💥 𝗧𝗵𝗮𝘁’𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗺𝗮𝘁𝘁𝗲𝗿.
Want to stand out? Don’t just straighten teeth—connect.
Inspired by “Unreasonable Hospitality,” Orthodontist Dr. Brice Gilliam and GrowOrtho Podcast Host Zach Dykes challenge practices to create signature moments that feel.
✅ 𝗟𝗲𝗮𝘃𝗲 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗵𝗮𝗻𝗸-𝘆𝗼𝘂 𝗶𝗻 𝗮 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝗸𝗶𝘁
✅ 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗻𝗼𝘁𝗲 𝘁𝗼 𝗮 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗼𝗿 𝗽𝗮𝗿𝗲𝗻𝘁
✅ 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲, 𝗻𝗼𝘁 𝗴𝗲𝗻𝗲𝗿𝗶𝗰
Because the most powerful thing you can do? Make it about them—not your process or your competition.
📌 𝗧𝗿𝘆 𝘁𝗵𝗶𝘀: 𝗘𝗮𝗰𝗵 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘄𝗿𝗶𝘁𝗲𝘀 𝗼𝗻𝗲 𝗵𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗻𝗼𝘁𝗲 𝗮 𝘄𝗲𝗲𝗸.
📸 𝗧𝗵𝗲𝗻 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗺𝗼𝗺𝗲𝗻𝘁 (𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻) 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹 𝗰𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲.
Ready to build a practice they feel, not just see?
Watch the entire episode to wow with hospitality that hits different (link in profile).
“Zachariah?” I only hear my full first name at the doctor’s office.
𝗕𝘂𝘁 𝘁𝗵𝗮𝘁 𝘀𝗺𝗮𝗹𝗹 𝗺𝗼𝗺𝗲𝗻𝘁? 𝗜𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.
Still calling AJ “Ashley?" Forgetting those unique characteristics about your patients?
𝗬𝗼𝘂’𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝘁𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗽𝗮𝗿𝘁.
Straight smiles are the baseline.
Being known is the game-changer.
Inspired by “Unreasonable Hospitality,” Orthodontist Dr. Brice Gilliam and GrowOrtho Podcast Host Zach Dykes break it down:
✅ 𝗨𝘀𝗲 𝗻𝗶𝗰𝗸𝗻𝗮𝗺𝗲𝘀
✅ 𝗡𝗼𝘁𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲𝘀
✅ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲-𝗮𝗻𝗱-𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘀
✅ 𝗖𝗿𝗲𝗮𝘁𝗲 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀
Get names right. Get remembered.
𝗕𝘂𝗶𝗹𝗱 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗵𝗲𝘆 𝗿𝗮𝘃𝗲 𝗮𝗯𝗼𝘂𝘁 ... 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝘀𝘁𝗶𝗰𝗸.
Watch the entire episode to wow with hospitality that hits different (link in profile).
Ever had a patient nod through your treatment plan...then ghost?
You’re not alone—and it’s not your clinical skills.
In our latest podcast, Dr. Michael Sonick reveals how he flips patient fear into YES! without mentioning furcations, grafts, or occlusal schemes.
What you’ll learn:
• Why he leads with his own dental trauma, not his resume
• How three options max make patients decide in seconds
• The secret to turning your office into a five-star hospitality zone (not a clinic)
• Why “confidence” beats “bone density” every time
This episode is for any doctor tired of explaining and ready to start connecting.
Listen now and transform how you present treatment (link in profile).
𝗪𝗶𝗹𝗹 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗮𝗸𝗲 𝗼𝘃𝗲𝗿?
ChatGPT predicts 3-5 dominant national orthodontic brands will emerge. Think the "Amazon or Starbucks of straight teeth."
We`re not completely sold on that outcome, but here are some takeaways from this GrowOrtho podcast with HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist Dr. Kyle Fagala...
𝗗𝗲𝘀𝗽𝗶𝘁𝗲 𝘄𝗵𝗮𝘁 𝗺𝗮𝘆 𝗵𝗮𝗽𝗽𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗿𝗲𝗴𝗮𝗿𝗱𝗶𝗻𝗴 𝗗𝗦𝗢𝘀, 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝘄𝗶𝗹𝗹 𝗧𝗛𝗥𝗜𝗩𝗘 𝗯𝘆 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻:
• Unique patient experiences
• Complex cases requiring expertise
• Specialized niches
The human touch in healthcare is probably not going anywhere. While AI advances rapidly, orthodontics requires that personal, professional relationship between doctor and patient.
What do you think - can technology truly replace the orthodontist`s expertise?
Watch the entire episode (link in profile).
𝗧𝗵𝗲 𝗦𝗮𝗺𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 𝗧𝗵𝗮𝘁 𝗦𝗮𝘃𝗲 𝗠𝗮𝗿𝗿𝗶𝗮𝗴𝗲𝘀 𝗔𝗹𝘀𝗼 𝗦𝗮𝘃𝗲 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
75% of people in divorce court shouldn`t be there. They love each other, but their communication is broken. Sound familiar?
𝗧𝗵𝗲 𝘀𝗮𝗺𝗲 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗹𝘀𝗼 𝗸𝗶𝗹𝗹 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀:
• Money disagreements
• Communication breakdowns
• Misaligned expectations
Most of us bring high school-level communication skills into our marriages AND our practices.
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲`𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴...
The skills that make relationships thrive are the SAME ones that make practices print money:
• Lead with "I get you" before diving into treatment plans
• Set clear outcomes before every conversation
• Replace "you`re wrong" with "help me understand"
• Coach your team to mirror patient pace and tone
𝗬𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗴𝗿𝗼𝘄𝘀 𝘄𝗵𝗲𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗴𝗼𝗲𝘀.
Trade the microscope for a compass both at work AND at home.
Watch the full episode for more gold like this! (Link in profile)
𝗔 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝘀𝗺𝗶𝗹𝗲 𝗶𝘀𝗻`𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗮𝗻𝘆𝗺𝗼𝗿𝗲!
In today`s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator.
𝗦𝗼 𝘄𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝘀𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗽𝗮𝗿𝘁?
In this episode, Dr. Brice Gilliam, Orthodontist + HIP Brand Ambassador, unpacks "unreasonable hospitality" inspired by the book by Will Guidara.
𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻?
In a nutshell, it`s exceeding expectations so patients feel genuinely seen, valued, and appreciated.
𝗧𝗵𝗶𝗻𝗸 𝘀𝗺𝗮𝗹𝗹 𝗴𝗲𝘀𝘁𝘂𝗿𝗲𝘀, 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁:
• A Taylor Swift sticker on an aligner case for a "Swiftie" patient
• Branded welcome kits with handwritten notes
• Using patient software to log favorite drinks, hobbies, and nicknames
𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
These thoughtful touches make appointments memorable and inspire patients to share their experiences with friends and family.
While many services are going virtual, in-office hospitality can be your greatest competitive edge. When you shift focus from straight teeth to stronger connections, you transform lives through care and connection.
Ready to make unreasonable hospitality your advantage? Listen to "The Customer-First Secrets Orthodontists are Missing" with Dr. Brice Gilliam (link in profile).
𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 𝘂𝗻𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹, 𝘁𝗵𝗮𝘁`𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗺𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀.
What`s your next thoughtful gesture?
#OrthodonticMarketing #PatientExperience #UnreasonableHospitality #OrthodonticsSuccess #PatientCare
Watch the Success Stories
We’ve seen some amazing results and smile success stories over the years. Check out some of our video testimonials from patients!
Scott Watterson
Dorie
Megan
Helga
Fred
Dick
Lisa
Thelma
Thelma
pene
Lindsey
Jane
Dan
Judy
Faith
Beth
Audir
Faith
Jim
Barbara
