It’s Easy to Have
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What Sets Us Apart
From advanced technology to personalized care, we go above and beyond to create an exceptional dental and orthodontic experience for the entire family.
Serving Since
1998
Serving You & Your Family
Dr. Scott Watterson brings more than 25 years of experience, advanced training, and a passion for transforming smiles.
Dr. Scott A. Watterson
Get to know the caring professional behind the smiles we create every day.
- Serving the Community Since 1998
- Advanced Training in Several Specialties
Explore Our Treatments
Your smile is unique, and so is your treatment plan — designed with your needs in mind.
Orthodontics
We create straight, healthy smiles with braces, Invisalign, and personalized orthodontic solutions for all ages.
Cosmetic Dentistry
Transform your smile with treatments like veneers, whitening, and Trial Smiles, designed to enhance your confidence and appearance.
sedation Dentistry
Relax and feel at ease during your dental visits with safe and effective sedation options tailored to your needs.
general Dentistry
From routine cleanings to restorative care, we provide comprehensive dental services to keep your smile healthy and bright.
Connect With us
@wattersonFamilyDentistry
Stay in the loop by following us for tips, updates, patient testimonials, and more!
𝗗𝗼𝗻’𝘁 𝗰𝗼𝗽𝘆 𝘁𝗵𝗲 𝗼𝗿𝘁𝗵𝗼 𝗻𝗲𝘅𝘁 𝗱𝗼𝗼𝗿. 𝗗𝗼 𝘄𝗵𝗮𝘁’𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗼 𝘆𝗼𝘂. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝗶𝗰𝗸𝘀.
Zach still keeps a handwritten note from two years ago.
Why? Because it meant something. It took time. It felt real.
📝 𝗛𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗻𝗼𝘁𝗲𝘀 𝗮𝗿𝗲 𝗿𝗮𝗿𝗲.
💥 𝗧𝗵𝗮𝘁’𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗺𝗮𝘁𝘁𝗲𝗿.
Want to stand out? Don’t just straighten teeth—connect.
Inspired by “Unreasonable Hospitality,” Orthodontist Dr. Brice Gilliam and GrowOrtho Podcast Host Zach Dykes challenge practices to create signature moments that feel.
✅ 𝗟𝗲𝗮𝘃𝗲 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗵𝗮𝗻𝗸-𝘆𝗼𝘂 𝗶𝗻 𝗮 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝗸𝗶𝘁
✅ 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗻𝗼𝘁𝗲 𝘁𝗼 𝗮 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗼𝗿 𝗽𝗮𝗿𝗲𝗻𝘁
✅ 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲, 𝗻𝗼𝘁 𝗴𝗲𝗻𝗲𝗿𝗶𝗰
Because the most powerful thing you can do? Make it about them—not your process or your competition.
📌 𝗧𝗿𝘆 𝘁𝗵𝗶𝘀: 𝗘𝗮𝗰𝗵 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘄𝗿𝗶𝘁𝗲𝘀 𝗼𝗻𝗲 𝗵𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗻𝗼𝘁𝗲 𝗮 𝘄𝗲𝗲𝗸.
📸 𝗧𝗵𝗲𝗻 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗺𝗼𝗺𝗲𝗻𝘁 (𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻) 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹 𝗰𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲.
Ready to build a practice they feel, not just see?
Watch the entire episode to wow with hospitality that hits different (link in profile).
𝗗𝗼𝗻’𝘁 𝗰𝗼𝗽𝘆 𝘁𝗵𝗲 𝗼𝗿𝘁𝗵𝗼 𝗻𝗲𝘅𝘁 𝗱𝗼𝗼𝗿. 𝗗𝗼 𝘄𝗵𝗮𝘁’𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗼 𝘆𝗼𝘂. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝗶𝗰𝗸𝘀.
Zach still keeps a handwritten note from two years ago.
Why? Because it meant something. It took time. It felt real.
📝 𝗛𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗻𝗼𝘁𝗲𝘀 𝗮𝗿𝗲 𝗿𝗮𝗿𝗲.
💥 𝗧𝗵𝗮𝘁’𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗺𝗮𝘁𝘁𝗲𝗿.
Want to stand out? Don’t just straighten teeth—connect.
Inspired by “Unreasonable Hospitality,” Orthodontist Dr. Brice Gilliam and GrowOrtho Podcast Host Zach Dykes challenge practices to create signature moments that feel.
✅ 𝗟𝗲𝗮𝘃𝗲 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗵𝗮𝗻𝗸-𝘆𝗼𝘂 𝗶𝗻 𝗮 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝗸𝗶𝘁
✅ 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗻𝗼𝘁𝗲 𝘁𝗼 𝗮 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗼𝗿 𝗽𝗮𝗿𝗲𝗻𝘁
✅ 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲, 𝗻𝗼𝘁 𝗴𝗲𝗻𝗲𝗿𝗶𝗰
Because the most powerful thing you can do? Make it about them—not your process or your competition.
📌 𝗧𝗿𝘆 𝘁𝗵𝗶𝘀: 𝗘𝗮𝗰𝗵 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘄𝗿𝗶𝘁𝗲𝘀 𝗼𝗻𝗲 𝗵𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗻𝗼𝘁𝗲 𝗮 𝘄𝗲𝗲𝗸.
📸 𝗧𝗵𝗲𝗻 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗺𝗼𝗺𝗲𝗻𝘁 (𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻) 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹 𝗰𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲.
Ready to build a practice they feel, not just see?
Watch the entire episode to wow with hospitality that hits different (link in profile).
...
“Zachariah?” I only hear my full first name at the doctor’s office.
𝗕𝘂𝘁 𝘁𝗵𝗮𝘁 𝘀𝗺𝗮𝗹𝗹 𝗺𝗼𝗺𝗲𝗻𝘁? 𝗜𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.
Still calling AJ “Ashley?" Forgetting those unique characteristics about your patients?
𝗬𝗼𝘂’𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝘁𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗽𝗮𝗿𝘁.
Straight smiles are the baseline.
Being known is the game-changer.
Inspired by “Unreasonable Hospitality,” Orthodontist Dr. Brice Gilliam and GrowOrtho Podcast Host Zach Dykes break it down:
✅ 𝗨𝘀𝗲 𝗻𝗶𝗰𝗸𝗻𝗮𝗺𝗲𝘀
✅ 𝗡𝗼𝘁𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲𝘀
✅ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲-𝗮𝗻𝗱-𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘀
✅ 𝗖𝗿𝗲𝗮𝘁𝗲 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀
Get names right. Get remembered.
𝗕𝘂𝗶𝗹𝗱 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗵𝗲𝘆 𝗿𝗮𝘃𝗲 𝗮𝗯𝗼𝘂𝘁 ... 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝘀𝘁𝗶𝗰𝗸.
Watch the entire episode to wow with hospitality that hits different (link in profile).
“Zachariah?” I only hear my full first name at the doctor’s office.
𝗕𝘂𝘁 𝘁𝗵𝗮𝘁 𝘀𝗺𝗮𝗹𝗹 𝗺𝗼𝗺𝗲𝗻𝘁? 𝗜𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.
Still calling AJ “Ashley?" Forgetting those unique characteristics about your patients?
𝗬𝗼𝘂’𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝘁𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗽𝗮𝗿𝘁.
Straight smiles are the baseline.
Being known is the game-changer.
Inspired by “Unreasonable Hospitality,” Orthodontist Dr. Brice Gilliam and GrowOrtho Podcast Host Zach Dykes break it down:
✅ 𝗨𝘀𝗲 𝗻𝗶𝗰𝗸𝗻𝗮𝗺𝗲𝘀
✅ 𝗡𝗼𝘁𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲𝘀
✅ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲-𝗮𝗻𝗱-𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘀
✅ 𝗖𝗿𝗲𝗮𝘁𝗲 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀
Get names right. Get remembered.
𝗕𝘂𝗶𝗹𝗱 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗵𝗲𝘆 𝗿𝗮𝘃𝗲 𝗮𝗯𝗼𝘂𝘁 ... 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝘀𝘁𝗶𝗰𝗸.
Watch the entire episode to wow with hospitality that hits different (link in profile).
...
Ever had a patient nod through your treatment plan...then ghost?
You’re not alone—and it’s not your clinical skills.
In our latest podcast, Dr. Michael Sonick reveals how he flips patient fear into YES! without mentioning furcations, grafts, or occlusal schemes.
What you’ll learn:
• Why he leads with his own dental trauma, not his resume
• How three options max make patients decide in seconds
• The secret to turning your office into a five-star hospitality zone (not a clinic)
• Why “confidence” beats “bone density” every time
This episode is for any doctor tired of explaining and ready to start connecting.
Listen now and transform how you present treatment (link in profile).
Ever had a patient nod through your treatment plan...then ghost?
You’re not alone—and it’s not your clinical skills.
In our latest podcast, Dr. Michael Sonick reveals how he flips patient fear into YES! without mentioning furcations, grafts, or occlusal schemes.
What you’ll learn:
• Why he leads with his own dental trauma, not his resume
• How three options max make patients decide in seconds
• The secret to turning your office into a five-star hospitality zone (not a clinic)
• Why “confidence” beats “bone density” every time
This episode is for any doctor tired of explaining and ready to start connecting.
Listen now and transform how you present treatment (link in profile).
...
𝗪𝗶𝗹𝗹 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗮𝗸𝗲 𝗼𝘃𝗲𝗿?
ChatGPT predicts 3-5 dominant national orthodontic brands will emerge. Think the "Amazon or Starbucks of straight teeth."
We`re not completely sold on that outcome, but here are some takeaways from this GrowOrtho podcast with HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist Dr. Kyle Fagala...
𝗗𝗲𝘀𝗽𝗶𝘁𝗲 𝘄𝗵𝗮𝘁 𝗺𝗮𝘆 𝗵𝗮𝗽𝗽𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗿𝗲𝗴𝗮𝗿𝗱𝗶𝗻𝗴 𝗗𝗦𝗢𝘀, 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝘄𝗶𝗹𝗹 𝗧𝗛𝗥𝗜𝗩𝗘 𝗯𝘆 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻:
• Unique patient experiences
• Complex cases requiring expertise
• Specialized niches
The human touch in healthcare is probably not going anywhere. While AI advances rapidly, orthodontics requires that personal, professional relationship between doctor and patient.
What do you think - can technology truly replace the orthodontist`s expertise?
Watch the entire episode (link in profile).
𝗪𝗶𝗹𝗹 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗮𝗸𝗲 𝗼𝘃𝗲𝗿?
ChatGPT predicts 3-5 dominant national orthodontic brands will emerge. Think the "Amazon or Starbucks of straight teeth."
We`re not completely sold on that outcome, but here are some takeaways from this GrowOrtho podcast with HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist Dr. Kyle Fagala...
𝗗𝗲𝘀𝗽𝗶𝘁𝗲 𝘄𝗵𝗮𝘁 𝗺𝗮𝘆 𝗵𝗮𝗽𝗽𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗿𝗲𝗴𝗮𝗿𝗱𝗶𝗻𝗴 𝗗𝗦𝗢𝘀, 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝘄𝗶𝗹𝗹 𝗧𝗛𝗥𝗜𝗩𝗘 𝗯𝘆 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻:
• Unique patient experiences
• Complex cases requiring expertise
• Specialized niches
The human touch in healthcare is probably not going anywhere. While AI advances rapidly, orthodontics requires that personal, professional relationship between doctor and patient.
What do you think - can technology truly replace the orthodontist`s expertise?
Watch the entire episode (link in profile).
...
𝗧𝗵𝗲 𝗦𝗮𝗺𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 𝗧𝗵𝗮𝘁 𝗦𝗮𝘃𝗲 𝗠𝗮𝗿𝗿𝗶𝗮𝗴𝗲𝘀 𝗔𝗹𝘀𝗼 𝗦𝗮𝘃𝗲 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
75% of people in divorce court shouldn`t be there. They love each other, but their communication is broken. Sound familiar?
𝗧𝗵𝗲 𝘀𝗮𝗺𝗲 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗹𝘀𝗼 𝗸𝗶𝗹𝗹 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀:
• Money disagreements
• Communication breakdowns
• Misaligned expectations
Most of us bring high school-level communication skills into our marriages AND our practices.
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲`𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴...
The skills that make relationships thrive are the SAME ones that make practices print money:
• Lead with "I get you" before diving into treatment plans
• Set clear outcomes before every conversation
• Replace "you`re wrong" with "help me understand"
• Coach your team to mirror patient pace and tone
𝗬𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗴𝗿𝗼𝘄𝘀 𝘄𝗵𝗲𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗴𝗼𝗲𝘀.
Trade the microscope for a compass both at work AND at home.
Watch the full episode for more gold like this! (Link in profile)
𝗧𝗵𝗲 𝗦𝗮𝗺𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 𝗧𝗵𝗮𝘁 𝗦𝗮𝘃𝗲 𝗠𝗮𝗿𝗿𝗶𝗮𝗴𝗲𝘀 𝗔𝗹𝘀𝗼 𝗦𝗮𝘃𝗲 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
75% of people in divorce court shouldn`t be there. They love each other, but their communication is broken. Sound familiar?
𝗧𝗵𝗲 𝘀𝗮𝗺𝗲 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗹𝘀𝗼 𝗸𝗶𝗹𝗹 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀:
• Money disagreements
• Communication breakdowns
• Misaligned expectations
Most of us bring high school-level communication skills into our marriages AND our practices.
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲`𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴...
The skills that make relationships thrive are the SAME ones that make practices print money:
• Lead with "I get you" before diving into treatment plans
• Set clear outcomes before every conversation
• Replace "you`re wrong" with "help me understand"
• Coach your team to mirror patient pace and tone
𝗬𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗴𝗿𝗼𝘄𝘀 𝘄𝗵𝗲𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗴𝗼𝗲𝘀.
Trade the microscope for a compass both at work AND at home.
Watch the full episode for more gold like this! (Link in profile)
...
𝗔 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝘀𝗺𝗶𝗹𝗲 𝗶𝘀𝗻`𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗮𝗻𝘆𝗺𝗼𝗿𝗲!
In today`s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator.
𝗦𝗼 𝘄𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝘀𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗽𝗮𝗿𝘁?
In this episode, Dr. Brice Gilliam, Orthodontist + HIP Brand Ambassador, unpacks "unreasonable hospitality" inspired by the book by Will Guidara.
𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻?
In a nutshell, it`s exceeding expectations so patients feel genuinely seen, valued, and appreciated.
𝗧𝗵𝗶𝗻𝗸 𝘀𝗺𝗮𝗹𝗹 𝗴𝗲𝘀𝘁𝘂𝗿𝗲𝘀, 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁:
• A Taylor Swift sticker on an aligner case for a "Swiftie" patient
• Branded welcome kits with handwritten notes
• Using patient software to log favorite drinks, hobbies, and nicknames
𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
These thoughtful touches make appointments memorable and inspire patients to share their experiences with friends and family.
While many services are going virtual, in-office hospitality can be your greatest competitive edge. When you shift focus from straight teeth to stronger connections, you transform lives through care and connection.
Ready to make unreasonable hospitality your advantage? Listen to "The Customer-First Secrets Orthodontists are Missing" with Dr. Brice Gilliam (link in profile).
𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 𝘂𝗻𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹, 𝘁𝗵𝗮𝘁`𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗺𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀.
What`s your next thoughtful gesture?
#OrthodonticMarketing #PatientExperience #UnreasonableHospitality #OrthodonticsSuccess #PatientCare
𝗔 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝘀𝗺𝗶𝗹𝗲 𝗶𝘀𝗻`𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗮𝗻𝘆𝗺𝗼𝗿𝗲!
In today`s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator.
𝗦𝗼 𝘄𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝘀𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗽𝗮𝗿𝘁?
In this episode, Dr. Brice Gilliam, Orthodontist + HIP Brand Ambassador, unpacks "unreasonable hospitality" inspired by the book by Will Guidara.
𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻?
In a nutshell, it`s exceeding expectations so patients feel genuinely seen, valued, and appreciated.
𝗧𝗵𝗶𝗻𝗸 𝘀𝗺𝗮𝗹𝗹 𝗴𝗲𝘀𝘁𝘂𝗿𝗲𝘀, 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁:
• A Taylor Swift sticker on an aligner case for a "Swiftie" patient
• Branded welcome kits with handwritten notes
• Using patient software to log favorite drinks, hobbies, and nicknames
𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
These thoughtful touches make appointments memorable and inspire patients to share their experiences with friends and family.
While many services are going virtual, in-office hospitality can be your greatest competitive edge. When you shift focus from straight teeth to stronger connections, you transform lives through care and connection.
Ready to make unreasonable hospitality your advantage? Listen to "The Customer-First Secrets Orthodontists are Missing" with Dr. Brice Gilliam (link in profile).
𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 𝘂𝗻𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹, 𝘁𝗵𝗮𝘁`𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗺𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀.
What`s your next thoughtful gesture?
#OrthodonticMarketing #PatientExperience #UnreasonableHospitality #OrthodonticsSuccess #PatientCare
...
HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist Dr. Kyle imagine orthodontics in the future: What if patients could LIVE in their future smile before treatment?
Think about this: Your patient puts on VR goggles and steps into a virtual world where they can experience daily life with their transformed smile. Dating, job interviews, family photos - they see it ALL before committing to treatment.
𝗧𝗵𝗶𝘀 𝗶𝘀𝗻`𝘁 𝘀𝗰𝗶-𝗳𝗶 𝗮𝗻𝘆𝗺𝗼𝗿𝗲...𝗶𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗻𝗲𝘅𝘁 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻.
We`re already seeing AI transform storytelling in movies and games. Why not orthodontics? Patients could literally "test drive" their new smile in virtual scenarios that matter to THEM.
But here`s where it gets interesting...
How far do we take AI in physical services?
Sure, VR smile previews make sense. But drone scissors for haircuts? Maybe we draw the line somewhere before flying blades near our faces! The question isn`t IF this technology will arrive...it`s HOW we`ll use it to transform patient experience.
𝗪𝗵𝗮𝘁`𝘀 𝘆𝗼𝘂𝗿 𝘁𝗮𝗸𝗲? 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝘁𝗼𝗼𝗹 𝗼𝗿 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝘁𝗲𝗰𝗵 𝗳𝗼𝗿 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲?
Want the roadmap to future-proof your practice? Schedule your free strategy call today (link in profile).
HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist Dr. Kyle imagine orthodontics in the future: What if patients could LIVE in their future smile before treatment?
Think about this: Your patient puts on VR goggles and steps into a virtual world where they can experience daily life with their transformed smile. Dating, job interviews, family photos - they see it ALL before committing to treatment.
𝗧𝗵𝗶𝘀 𝗶𝘀𝗻`𝘁 𝘀𝗰𝗶-𝗳𝗶 𝗮𝗻𝘆𝗺𝗼𝗿𝗲...𝗶𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗻𝗲𝘅𝘁 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻.
We`re already seeing AI transform storytelling in movies and games. Why not orthodontics? Patients could literally "test drive" their new smile in virtual scenarios that matter to THEM.
But here`s where it gets interesting...
How far do we take AI in physical services?
Sure, VR smile previews make sense. But drone scissors for haircuts? Maybe we draw the line somewhere before flying blades near our faces! The question isn`t IF this technology will arrive...it`s HOW we`ll use it to transform patient experience.
𝗪𝗵𝗮𝘁`𝘀 𝘆𝗼𝘂𝗿 𝘁𝗮𝗸𝗲? 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝘁𝗼𝗼𝗹 𝗼𝗿 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝘁𝗲𝗰𝗵 𝗳𝗼𝗿 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲?
Want the roadmap to future-proof your practice? Schedule your free strategy call today (link in profile).
...
HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist highlight the hard truth of many practices.
Your scheduler just quit. Again. That`s the 3rd one this year.
Sound familiar? COVID didn`t just disrupt our practices - it fundamentally changed the employment landscape, and we`re STILL dealing with the aftermath.
• Average staff turnover every 3-6 months
• Massive hiring costs eating into profits
• Constant training cycles disrupting patient care
• Team morale taking hit after hit
But here`s the uncomfortable truth that most practice owners won`t admit...
"𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝗜 𝘀𝘂𝗰𝗸?"
That`s the question you need to ask yourself. Not "Why can`t I find good people?" but "What am I doing that`s driving people away?"
𝗥𝗘𝗔𝗟𝗜𝗧𝗬 𝗖𝗛𝗘𝗖𝗞:
• Poor leadership = High turnover
• Lack of mentorship = Disengaged staff
• Ego-driven management = Toxic culture
• No growth opportunities = People leaving for better
𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀𝗻`𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗵𝗶𝗿𝗶𝗻𝗴 - 𝗶𝘁`𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗟𝗘𝗔𝗗𝗘𝗥.
Let go of your ego. Invest in yourself. Create an environment people actually want to stay in.
Your team retention is a direct reflection of your leadership. Period.
Want more insight in how to lead your practice into the future? Schedule your free strategy call today (link in profile).
HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist highlight the hard truth of many practices.
Your scheduler just quit. Again. That`s the 3rd one this year.
Sound familiar? COVID didn`t just disrupt our practices - it fundamentally changed the employment landscape, and we`re STILL dealing with the aftermath.
• Average staff turnover every 3-6 months
• Massive hiring costs eating into profits
• Constant training cycles disrupting patient care
• Team morale taking hit after hit
But here`s the uncomfortable truth that most practice owners won`t admit...
"𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝗜 𝘀𝘂𝗰𝗸?"
That`s the question you need to ask yourself. Not "Why can`t I find good people?" but "What am I doing that`s driving people away?"
𝗥𝗘𝗔𝗟𝗜𝗧𝗬 𝗖𝗛𝗘𝗖𝗞:
• Poor leadership = High turnover
• Lack of mentorship = Disengaged staff
• Ego-driven management = Toxic culture
• No growth opportunities = People leaving for better
𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀𝗻`𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗵𝗶𝗿𝗶𝗻𝗴 - 𝗶𝘁`𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗟𝗘𝗔𝗗𝗘𝗥.
Let go of your ego. Invest in yourself. Create an environment people actually want to stay in.
Your team retention is a direct reflection of your leadership. Period.
Want more insight in how to lead your practice into the future? Schedule your free strategy call today (link in profile).
...
HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist Dr. Kyle Fagala agree the corporate wave is real—but far from total.
Only about 10% of orthodontic practices are consolidated today, and even optimistic forecasts place the specialty at 18–22% penetration—mostly in dense metro areas.
While DSOs continue consolidating (especially in urban markets), independent orthodontists could reclaim their edge through:
• Lightning-fast decision making
• Collaborative networks that rival DSO resources
• Hyper-local branding that big corps can`t match
• Hybrid models combining autonomy + scale advantages
𝗧𝗛𝗘 𝗧𝗥𝗨𝗧𝗛: 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲`𝘀 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻? 𝗔𝗚𝗜𝗟𝗜𝗧𝗬.
When you can pivot instantly without red tape, you WIN.
Want the roadmap to future-proof your practice? Schedule your free strategy call today (link in profile).
HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder and Orthodontist Dr. Kyle Fagala agree the corporate wave is real—but far from total.
Only about 10% of orthodontic practices are consolidated today, and even optimistic forecasts place the specialty at 18–22% penetration—mostly in dense metro areas.
While DSOs continue consolidating (especially in urban markets), independent orthodontists could reclaim their edge through:
• Lightning-fast decision making
• Collaborative networks that rival DSO resources
• Hyper-local branding that big corps can`t match
• Hybrid models combining autonomy + scale advantages
𝗧𝗛𝗘 𝗧𝗥𝗨𝗧𝗛: 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲`𝘀 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻? 𝗔𝗚𝗜𝗟𝗜𝗧𝗬.
When you can pivot instantly without red tape, you WIN.
Want the roadmap to future-proof your practice? Schedule your free strategy call today (link in profile).
...
𝗗𝗼𝗲𝘀 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗢𝗿𝘁𝗵𝗼𝗱𝗼𝗻𝘁𝗶𝗰𝘀?
If you`re like many orthodontists, you’ve got your head down, focused on today’s patients, payroll, and production.
𝗕𝘂𝘁 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗯𝘂𝘀𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗴𝗵𝘁𝘀 𝗼𝗻, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗯𝗶𝗴𝗴𝗲𝗿 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴.
Private practices are getting squeezed—by corporate giants, smarter tech, and marketing that never sleeps.
In our latest episode, HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder Dr. Kyle Fagala (Orthodontist) challenge ChatGPT to predict where the industry is headed over the next 5, 10, even 15 years.
𝗧𝗵𝗲𝘆 𝘁𝗮𝗰𝗸𝗹𝗲 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀:
• Will AI replace your treatment plans?
• Will aligners, brackets, and wires print in-office overnight?
• Will corporate DSOs claim half the market?
• Will your marketing be outrun by automated campaigns?
• Will smart appliances track and share patient data?
This isn’t science fiction—it’s already on the horizon. And your future depends on what you do now.
Because here`s the raw truth: hoping things “go back to normal” is a losing game. What works now won’t work in 3 years.
But...
• If you make fast, focused decisions
• If you own your tech strategy
• If your brand is unforgettable
…you stay in control. And HIP can help you get there—with a clear roadmap built for growth.
𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘄𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁. 𝗟𝗲𝘁’𝘀 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗻𝗼𝘄—b𝗲𝗳𝗼𝗿𝗲 𝗳𝗮𝗹𝗹𝗶𝗻𝗴 𝗯𝗲𝗵𝗶𝗻𝗱 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁.
Watch the full episode to find out what’s coming—and how to get ahead before the future decides for you (link in profile).
𝗗𝗼𝗲𝘀 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗢𝗿𝘁𝗵𝗼𝗱𝗼𝗻𝘁𝗶𝗰𝘀?
If you`re like many orthodontists, you’ve got your head down, focused on today’s patients, payroll, and production.
𝗕𝘂𝘁 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗯𝘂𝘀𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗴𝗵𝘁𝘀 𝗼𝗻, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗯𝗶𝗴𝗴𝗲𝗿 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴.
Private practices are getting squeezed—by corporate giants, smarter tech, and marketing that never sleeps.
In our latest episode, HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder Dr. Kyle Fagala (Orthodontist) challenge ChatGPT to predict where the industry is headed over the next 5, 10, even 15 years.
𝗧𝗵𝗲𝘆 𝘁𝗮𝗰𝗸𝗹𝗲 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀:
• Will AI replace your treatment plans?
• Will aligners, brackets, and wires print in-office overnight?
• Will corporate DSOs claim half the market?
• Will your marketing be outrun by automated campaigns?
• Will smart appliances track and share patient data?
This isn’t science fiction—it’s already on the horizon. And your future depends on what you do now.
Because here`s the raw truth: hoping things “go back to normal” is a losing game. What works now won’t work in 3 years.
But...
• If you make fast, focused decisions
• If you own your tech strategy
• If your brand is unforgettable
…you stay in control. And HIP can help you get there—with a clear roadmap built for growth.
𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘄𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁. 𝗟𝗲𝘁’𝘀 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗻𝗼𝘄—b𝗲𝗳𝗼𝗿𝗲 𝗳𝗮𝗹𝗹𝗶𝗻𝗴 𝗯𝗲𝗵𝗶𝗻𝗱 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁.
Watch the full episode to find out what’s coming—and how to get ahead before the future decides for you (link in profile).
...
𝗜𝘀 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻 𝗟𝗶𝗺𝗶𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵?
It’s powerful for treating patients, but lethal for practice growth.
𝗧𝗵𝗲 𝗳𝗶𝘅:
• Start with ONE daily outcome.
• Does this task help me reach my goal?
• Can I measure proof when finished?
𝗚𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿𝘀:
• Same-day starts
• Script mastery
• Cash flow > fancy equipment
Challenge: Replace "right" with "useful" this week
𝗡𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗹𝗶𝘃𝗲! 𝗟𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼.
𝗜𝘀 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻 𝗟𝗶𝗺𝗶𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵?
It’s powerful for treating patients, but lethal for practice growth.
𝗧𝗵𝗲 𝗳𝗶𝘅:
• Start with ONE daily outcome.
• Does this task help me reach my goal?
• Can I measure proof when finished?
𝗚𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿𝘀:
• Same-day starts
• Script mastery
• Cash flow > fancy equipment
Challenge: Replace "right" with "useful" this week
𝗡𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗹𝗶𝘃𝗲! 𝗟𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼.
...
The Hybrid Follow-Up Process ™
Luke opened his phone to 25+ messages—and totally ignored the one from his chiropractor.
In today’s quick video with HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder Dr. Kyle Fagala, learn how to:
• Stand out in an overloaded world
• Use a specific cadence with calls, voicemails, texts, and emails
• Offer multi-channel booking options
🔗 Full video in bio!
#OrthodonticMarketingTips #DentalStrategy #DigitalMarketing #BusinessGrowth #MetaAds #GoogleAds
The Hybrid Follow-Up Process ™
Luke opened his phone to 25+ messages—and totally ignored the one from his chiropractor.
In today’s quick video with HIP Co-Founder Luke Infinger and Neon Canvas Co-Founder Dr. Kyle Fagala, learn how to:
• Stand out in an overloaded world
• Use a specific cadence with calls, voicemails, texts, and emails
• Offer multi-channel booking options
🔗 Full video in bio!
#OrthodonticMarketingTips #DentalStrategy #DigitalMarketing #BusinessGrowth #MetaAds #GoogleAds
...
Watch the Success Stories
We’ve seen some amazing results and smile success stories over the years. Check out some of our video testimonials from patients!